• Latest Posts

  • What's ethical data and why does it matter?
    Data Privacy

    What's ethical data and why does it matter?

    Most people have no idea of the detail or depth of data that big tech companies collect about them, or what they use it for, or how much money it generates. Which makes the whole existing process of personal data collection and exploitation completely unethical.…

    Read more
  • Data Services based on Consent in a Fair Three-Player Market
    Data Privacy

    Data Services based on Consent in a Fair Three-Player Market

    The big tech data market has completely excluded the consumer. We need a new economic model of a fair, consensual, personal data market in which the consumer now features as a major player, writes Brian Birkhead, Chief Data Officer …

    Read more
  • Shopping can make you happy (who knew?)
    Numerous

    Shopping can make you happy (who knew?)

    Okay, look, it’s pretty obvious that shopping can make you happy. You buy a big TV, you feel good. What’s new? Well, we’re not just talking about the rush of getting something you want. We’re talking about a deeper kind of satisfaction, the kind you feel when you make a friend. …

    Read more
  • Don't creep me out
    Personal Data

    Don't creep me out

    Everyone loves a bit of personalisation – the website that remembers your name, or that recommends exactly the right jeans for you. But not, it turns out, at the expense of privacy.…

    Read more
  • Data privacy concerns soar during lockdown
    Data Privacy

    Data privacy concerns soar during lockdown

    Pandemics suck, I think we can all agree. Illness, isolation, money worries – and as if that wasn’t enough, we’re also worrying even more about our data privacy.…

    Read more
  • Nothing's private any more
    Numerous

    Nothing's private any more

    We all know by now that everything we do online – what we search for, what we buy, where we go, how we think and feel – is monitored, collected and stored. But why does it happen? The simple fact is: money.…

    Read more
  • What is personal data?
    Numerous

    What is personal data?

    High profile data breaches here, sneaky phishing emails there, security questions when you phone your bank. The idea of personal data – whether its stolen or used to keep you safe – is everywhere.…

    Read more
  • Mission
    Numerous

    Mission

    We founded Numerous to change the world for good. And our mission is to create a world where the power and value of data benefit everyone.…

    Read more